20 January, 202
We get it, January is a tricky month. The holidays are over, the days are getting darker and colder, and the reality of the new year is starting to set in (it’s 2025, bizarre, isn’t it?). No wonder that the third Monday of January is known as Blue Monday – the most depressing day of the year.
But what if we told you it doesn't have to be that way? With a bit of planning and a few goals, you can make January a lot cheerier, or at least a bit more bearable.
What is Blue Monday?
Blue Monday was first introduced in 2005 (please don’t do any calculations, that’s better for your state of mind) as a marketing concept to highlight the January dip. It falls on the third Monday of January – that would be today – and is associated with gloomy weather, debts after the holidays, and failed New Year’s resolutions. Let’s be honest, that feeling is relatable. After the holidays, a lot of people are missing something to look forward to.
But what if the solution to Blue Monday isn’t in avoiding it, but in embracing it and turning it into something positive?
The best remedy for the blues: saving for something fun
One way to beat the winter blues is to focus on the future and plan something that excites you. Whether it’s a weekend trip or a concert, a savings goal can give you a sense of anticipation and excitement.
Why saving improves your mood
Research shows that saving generates dopamine, making you feel happy and content. Moreover, having a goal helps improve your mental health. It creates a sense of control and satisfaction, which is especially important during the darker months when your motivation may be low. Even small savings can make a big difference over time.
Instead of focusing on the gloom of January, you can change your mindset and ask yourself: What do I want to save money for this year?
Tips to start saving today
A savings plan doesn’t have to be overwhelming or complicated. Here are a few practical tips to kickstart your savings plans for 2025:
1. Define your goal
Whether it’s a trip, a fun experience, or something practical, with Potje you can easily create a savings pot and track your progress. Plan a spring trip or save for festival tickets and see your progress in the Potje app. This gives you a sense of achievement and helps you through the darker days.
2. Get your friends involved
Savings are more fun when you do it together! Why not create a holiday savings pot with your friends or family? Everyone can contribute to a shared goal without the hassle of splitting costs. We already have some suggestions for spring trips to hidden gems in Europe! Check them out here.
3. Start small, think big
You don’t have to save large amounts right away. Even small contributions make a difference. For example, skip your takeaway coffee once and put that money into your Potje. Every little bit adds up! If you save €10 per week for three weeks, you’ll have €30 saved up. Not bad, right?
Blue Monday may be the most depressing day of the year, but it’s also a perfect moment to focus on what makes you happy. Take control by saving for something fun and create something to look forward to.
Start your Potje today and save together to beat the blues!
